Small things, thoughtfully chosen.
SIMO starts with a simple idea: everyday spaces can have a playful side. A colourful object beside a notebook, a favourite shape on a shelf, a small gift chosen just because.
SIMO is operated by Hangzhou Shuoming Import & Export Trading Co., Ltd., based in Hangzhou, Zhejiang, China. Our collections bring together cheese, butter, coconut oil, fruit and toothpaste-inspired squishy toys.
See the details. Find your feel.
We want you to understand a product before choosing it. That means clear photographs, useful size and material information, and a closer look at its texture.
Each listing identifies the pictured colour and what is included. Read its specifications, age guidance and care instructions before choosing. Our Good quality gallery also shows real product photographs taken by us.
A more playful everyday.
Our direction is simple: expressive colours, approachable shapes and objects that invite curiosity. Whether you’re browsing for your own space or thinking of someone else, we hope you find something that feels like you.
Clear information, from browsing to delivery.
We ship to the United States from Yiwu, China, with free shipping and DDP delivery. Estimated delivery is 9–12 calendar days after dispatch. Our Shipping and Returns pages explain the arrangements, including returns to China. For questions, contact us directly by email.
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